Once the Xhosa translation was decided, Cassidy and I wondered if there was even more we could do. Late one night, after our 3rd Wine Wise session, Cassidy pitched the idea of a scholarship fund. It was the ‘aha’ moment. From that point on, we never looked back.
We initially looked at finding investors, but the current climate in South Africa has seen wine producers brought to their knees by not being able to sell their wines during the alcohol ban. We had to find a different way. A self sustainable way forward that didn’t rely on investors.
Give the people what they want! After hearing about an estimated 300 million litres of surplus wine, we couldn’t deny the idea of using some of that wine to raise funds for our scholarship.
So here we are. With a wine brand that aims to do good. A wine brand that wants to make a difference. A wine brand where the profits are used to fund a scholarship for people of colour wanting to further their wine studies.
Why Kunye? Because Kunye means together. Cassidy and I are only two people…but we got together to run a little wine workshop. We came together to write a wine book. And we’re asking you to join us so that together we can diversify the face of wine in SA.